We reviewed several different web analytics platforms in this module. For this assignment, review each platform by reading through the reports or visiting their websites. Feel free to use other resources for your essay as well. You may also use reviews posted on YouTube (just be sure to cite them in your report). To refresh your memory, the sites include Google Analytics, AWStats, and Clicky. You may include additional analysis packages if you like.
- Analyze each tool, providing a list of pros and cons as well as a comparison of the platforms. Additionally, what one thing does each tool do very well?
- After reviewing each of the tools, describe at least three KPI’s that your client (the one you picked at the start of the semester) could use from the data made available by the website analysis tools. Include which of the tools you reviewed makes this data available. Remember, these KPI’s should be related to data reported by the web analytics tools you reviewed.
- Conclude with which tool you recommend to your client as well as the reasons why.
Your report should be between 500 and 750 words.
CLIENT IS A MANAGER OF A NAIL SALONS