Marketing yourself plan | marketing | Florida International University, Modesto A. Maidique Campus

Typical marketing plans require marketers to assess their own sets of resources, evaluate the marketplace, determine their target market(s) and then create a set of reasonable objectives (goals) with an accompanying set of appropriate strategies and tactics to reach those objectives. For this assignment, you will create a simplified marketing plan for your own personal and/or professional brand, i.e., “Brand You.”

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