Three tiers of Non-Customers
Please read Chapter of Blue Ocean Strategy, Reach Beyond Existing Demand. ( by W. Chan Kim, Renee Mauborgne)
Q. The most interesting concept is Figure 5-1 : The Three Tiers of Non-Customers.
Based on the readings, how did Uber penetrate the First, Second and Third Tiers of Non Customers ? Be specific – cite the readings with quotes, citations, percentages, etc.
I have posted attachments about Uber that needs to be read and I have also attached pictures from the text which includes the figure of the three tiers. (Figure-5.1)